Beans & Brews Coffeehouse, a drive-thru coffee franchise based in Utah, has inked a multi-unit development deal with James Reed to introduce the brand to South Houston. The agreement comes on the heels of Beans & Brews Coffeehouse’s development deals in San Antonio and Austin to open 40 coffeehouses as well as multi-unit agreements for Dallas and Houston.
“We’re excited to welcome James to our family of franchisees and look forward to witnessing the growth and success of Beans & Brews in South Houston,” Chad Gretzema, CEO of Beans & Brews Coffeehouse, said in a company press release. “With our commitment to quality and guest experience, we are confident that James and his team will create memorable moments for coffee lovers in the region.”
Reed, a United States Marine Corps veteran with 25 years of experience in the auto industry, recognized the gap in Houston’s coffee market when he transferred to the area for work. Having been a loyal Beans & Brews Coffeehouse patron for the past 30 years in Sandy, Utah, he saw the potential to introduce the brand to his new home.
“I am eager to bring the Beans & Brews legacy to South Houston and introduce the community to the exceptional coffee that defines the brand,” Reed said. “Customers will enjoy the quality of our high-altitude roasted coffee. Beans & Brews is passionate about everything that goes into making a good cup of coffee.”
Reed is scouting locations elsewhere in the southern Houston suburbs, including Webster, Friendswood and League City. He plans to open his first location next year.
Founded in 1993 and franchising since 2004, Beans & Brews Coffeehouse first opened its doors in Salt Lake City. It now has 72 locations in four states.