Subway offers new loyalty members a big boost

Subway will match loyalty programs earned in other restaurant programs for new Subway MVP Rewards members in celebration of National Sandwich Day.

The sandwich chain will match up to 25 million points, according to a press release.

“Subway’s MVP Rewards unlocks an even more rewarding Subway guest experience for our more than 32 million members, and we’re celebrating on National Sandwich Day with a special opportunity for new members to join and enjoy more of what they love from Subway,” Mike Kappitt, chief operating and insights officer at Subway, said in the release. “With the industry’s first-ever loyalty program point match, National Sandwich Day is the perfect opportunity for sandwich lovers to refresh their restaurant loyalty and see why Subway MVP Rewards is the only program that truly makes them feel like MVPs.”

The new account must be created between Nov. 1 and Nov. 4. Here are the steps:

1. Create a new Subway MVP Rewards account.
2. Visit SubwayPointMatch.com.
3. Enter your new MVP Rewards account email and other required information.
4. Upload a screenshot of your total points from another restaurant loyalty program.

Eligible members can get up to 5,000 MVP Rewards points added to their new account, in addition to the 250-point bonus all new members receive after signing up.

Subway first unveiled MVP Rewards on September 7. The revamped loyalty program offers upgrades, freebies, bonus point days, VIP exclusives and special merchandise.