New Campaign Celebrating the Launch Allows Customers to Use Girl Math Logic to Redeem a Free Item
Value Menu Features 17 Different Items at Only $7 Each When Ordering Two or More, Including NEW: Roasted Garlic Cheese Sticks, Bacon Cheddar Cheese Sticks and Chocolate Donut Bites
Plano, TX (RestaurantNews.com) Pizza Hut is launching a brand-new $7 Deal Lover’s Menu featuring multiple Hut favorites including pizza, pastas, Pizza Hut Melts™, breadsticks, desserts, and more. Treat yourself to two or more items for $7 each, 7 days a week. Knowing it’s only a deal if you love it, Pizza Hut launched the $7 Deal Lover’s Menu to give pizza lovers the iconic dishes they love at a price point worthy of love, too.
Since the $7 Deal Lover’s Menu is such a good deal with items starting at only $7, some might even say “it’s basically free*” when applying “Girl Math”, the humorous trend that gained virality on TikTok to justify purchases and rationalize spending. Pizza Hut is putting the principles of the trend to the test and kicking off a campaign that allows customers to turn their Girl Math into actual value by gifting $7 to those who show how they apply this “math” to the $7 Deal Lover’s Menu. Pizza lovers can show how they Girl Math the $7 Deal Lover’s Menu to redeem one free item off the value menu** at www.hutmath.com.
Needing some Girl Math inspiration to get started? Pizza Hut enlisted Influencer and Content Creator, Anna Sitar to show pizza lovers 7 different ways to Girl Math the $7 Deal Lover’s Menu. Watch the Girl Math-terclass hosted by the social media star, available now on www.hutmath.com.
“Girl Math has been taking over social feeds with a comical twist on what we find to be a “good deal” and how we justify some treats we want for ourselves, which is so fitting for our new $7 Deal Lover’s Menu, so it felt like the right time to get in on the joke for the menu launch,” said Lindsay Morgan, Chief Marketing Officer at Pizza Hut. “Girl Math trend aside, Pizza Hut believes that you shouldn’t have to choose between a great taste and a good value, and our new $7 Deal Lovers is exactly that.”
The $7 Deal Lover’s Menu features an assortment of 17 delicious options all for $7 each when ordering two or more, including the introduction of three NEW menu items: Roasted Garlic Cheese Sticks, Bacon Cheddar Cheese Sticks, and Chocolate Donut Bites. Other items on the Deal Lover’s Menu include: a Medium one Topping Pizza, Meat Lover’s Melt, Pepperoni Lover’s Melt, Chicken Bacon Parm Melt, Buffalo Chicken Melt, 8-Piece Boneless Wings, Double Order of Breadsticks, Cheese Sticks, Chicken Alfredo Pasta, Italian Meats Pasta, Cheesy Alfredo Pasta, Veggie Pasta, Cinnabon® Mini Rolls and a PEPSI-COLA® 4-Pack.
The $7 Deal Lover’s Menu is available for dine-in, carryout, and delivery starting today at participating Pizza Hut locations. Hut Rewards loyalty members can earn points for every dollar spent on food, any way they order – online, by phone or in-store – including when they order from the $7 Deal Lover’s menu. To try the $7 Deal Lover’s Menu and to find your nearest participating Pizza Hut location, visit www.pizzahut.com.
* The #GirlBoss legal team at Pizza Hut asked us to remind you that this #GirlMath is a joke. The pizza isn’t actually “free” but starts at $7.
** Valued at $7. While supplies last. Terms and Conditions apply.
Prices & partic. vary. 2-item min. required. Pizza, pasta & wings may cost extra. Wings incl. are 8-count boneless wings. Avail. varies. Extra charge for dipping sauce. Exclusions apply. Taxes & delivery fees not included.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original® Pan and Original® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to U.S. residents 16+. See applicable terms at https://hutrewards.pizzahut.com/terms/. A global leader in the pizza category, Pizza Hut operates more than 19,000 restaurants in more than 100 countries. Through its enormous presence, Pizza Hut works to unlock opportunity for its team members and communities around the world.
For more information, visit www.pizzahut.com. You can remain up to date on what’s happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.
Contact:
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com
