Curry Up Now has inked a 60-unit deal with multi-unit franchisee Harjinder Atwal to enter the U.K. The brand, which originated in San Francisco, specializes in Indian street food.
“Everyone loves Indian food, but typically has to go to an old-school Indian restaurant or takeaway to get it,” Atwal said in a company press release. “This characterful, cheeky brand brings a fun and unexpected twist on Indian cuisine, and we see it as a potential disruptor/consolidator in the Indian food space. The ‘naughty naan,’ the ‘sexy fries,’ along with the cocktails from the bar, Mortar & Pestle, are examples of the playful nature of the brand which we love and we think others will too.
“At the heart of our strategy lies a commitment to providing an exceptional customer experience. Our goal is to make customers feel like they’re visiting old friends in a new place that consistently exudes freshness, and Curry Up Now perfectly embodies this approach.”
Curry Up Now CEO Akash Kapoor said Atwal and his team bring operational and real estate knowledge to the brand.
“They are a proven group who have opened 100-plus stores, making them an ideal partner for our first international, this expansion into the U.K.,” he said in the release.
Curry Up Now was established in 2009 by husband-and-wife team Akash and Rana Kapoor and now operates 16 brick-and-mortar locations, three food trucks and several digital kitchen outposts nationwide, and has both corporate and franchised units in development across California, Georgia, Washington, North Carolina and Texas.