Burger King has partnered with Paramount Pictures and Nickelodeon for a line of limited-edition King Jr. Meal toys just in time for the release of the “Paw Patrol: The Mighty Movie” produced by Spin Master Entertainment. The movie arrives in theaters Sept. 29, according to a press release.
The line of toys features six collectibles inspired by the Paw Patrol characters.
“When Burger King received the call from ‘The Pup-Pad’ to collaborate with Paramount Pictures and Nickelodeon in celebration of the new Paw Patrol movie, we immediately jumped on the case to create a line of collectable King Jr. toys that we knew both our junior BK fans and their pawrents would love,” Pat O’Toole, CMO, Burger King North America said in the release. “This collaboration is the perfect way for families to celebrate the film while having it their way at Burger King.”
“We’re thrilled to unleash our partnership with Burger King, giving fans the chance to celebrate ‘Paw Patrol: The Mighty Movie’ both in theatres and at Burger King restaurants this September,” Irene Trachtenberg, SVP worldwide marketing and partnerships at Paramount Pictures, said in the release.
Burger King operates ore than 18,700 locations in more than 100 countries and U.S. territories.