With major changes to consumer behavior during the COVID-19 pandemic, many quick service restaurants are now adjusting their procedures and even their physical structures to meet the needs of a modern customer base that, generally, desires less interaction, faster service, more information and personalized attention. As customers increasingly head to the drive-thru instead of walking inside, major chains are now experimenting with smaller interior footprints, reduced seating and even extra drive-thru lanes that feature digital displays that can improve order accuracy, increase check average and reduce total service time.
