Jack in the Box Inc. has opened its first drive-thru-only location featuring its updated Craved redesign. It is also the second opening this summer in the Salt Lake City metro area, continuing the brand’s entry into its first new market in more than a decade.
“This location features our dynamic new Craved image which includes a new color package, signage and imagery. As a drive-thru only prototype, it includes a drive-thru and walk-up window for ordering and pickup, and dedicated parking for mobile and third-party delivery orders,” Tim Linderman, CDO for Jack in the Box, said in a press release. “Our historic entry into the Salt Lake City metro area is strengthened with our new Ogden restaurant. We’re an iconic brand with a loyal following and we’re excited to bring Jack in the Box to our fans in Ogden.”
The Ogden restaurant comes on the heels of the July opening in Salt Lake City, which reported a record-breaking full-first-month sales that outperformed the previous record setting new market opening by 66%. This was the brand’s first new market in over a decade and the first to feature the Craved image with dine-in seating.
“Growing our presence in new markets is a key Jack in the Box initiative. We’re excited because the Salt Lake City metro serves as a fantastic example of the success our brand is building as it expands across the United States,” Linderman said in the release.
Jack in the Box operates more than 2,180 restaurants across 21 states. Additional Craved image restaurants are planned to open in the future, including locations in Louisville, Kentucky, another new market entry for the brand.