Loyalty and digital guest engagement platform Thanx has launched Thanx Stored Value, which allows consumers to preload funds for future purchases. The brand partnered with Ansa, a digital wallet platform, according to a press release.
Fast casual chain Urbane Café is the first brand to employ Thanx Stored Value.
“We know that our top guests would love to be rewarded for adding funds to their Urbane Cafe app and we’re excited to lock in their loyalty,” Caprice Kindgren, Urbane Cafe director of marketing, said in the release. “Thanx Stored Value and Ansa help us deliver for our guests without having to add any hardware in-restaurants.”
Consumers can also use Thanx Stored Value funds to pay for app- or web-based digital purchases with seamless POS integration with any provider that accepts Apple Pay.
Consumers can easily load and manage funds through an intuitive in-app experience and merchants will have the option to incentivize preloads with bonus offers at the time of loading or accelerated loyalty point accruals when paying with preloaded funds.
“At Thanx, all of our digital experiences are thoughtfully designed and purpose-built to drive customer lifetime value. Thanx Stored Value is yet another tool for our customers to increase guest engagement and grow incremental revenue. In many ways, what we’re offering is superior to anything else on the market today; better economics than gift cards, no new hardware to manage, truly point of sale agnostic, and best of all, no need for consumers to even open an app to pay in-store” Zach Goldstein, CEO and founder of Thanx, said in the release.
“Thanx is the leader in helping restaurants achieve growth and profitability, and at Ansa, that’s our mission as well,” Sophia Goldberg, CEO and co-founder of Ansa, said in the release. “We couldn’t be more excited for every business to make their most frequent customers their most profitable with branded, easy-to-deploy digital wallet technology.”