Jennifer Tate has been hired as CMO of CKE Restaurant Holdings Inc. Photo provided by CKE Restaurant Holdings Inc.
CKE Restaurant Holdings, parent company to the Hardee’s and Carl’s Jr. brands, has appointed Jennifer Tate to CMO and Mike Lenihan to CFO, according to a press release.
Tate comes from Cracker Barrel Old Country Store, most recently serving as senior vice president and chief marketing officer. Lenihan comes from Yum Brands, where he served as vice president of planning and analysis and treasury.
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Mike Lenihan is CFO for CKE Restaurant Holdings Inc. Provided by CKE Restaurant Holdings Inc. |
“I am thrilled to welcome Jennifer and Mike to the CKE leadership team and look forward to working alongside them, our teams and our franchise partners to unlock transformation and growth at CKE,” Max Wetzel, chief executive officer at CKE, said in the release. “Carl’s and Hardee’s are iconic brands with so much potential and amazing people supporting them. I know Jennifer and Mike are excited, ready to hit the ground running and drive positive results for our organization.”
“I am honored to be named the chief marketing officer of Hardee’s and Carl’s Jr. These are two iconic brands with a rich history of serving delicious food and creating memorable experiences for their guests. I am excited to work with the team to build on this legacy and create even more excitement for the future,” Tate said in the release.
“I believe that CKE Restaurants is a great company with a bright future. I am honored to be a part of it,” Lenihan said in the release. “CKE Restaurants is well-positioned to capitalize on the growth opportunities and I am excited to work with this talented team to help the company achieve its goals.”
With both a U.S. and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 39 foreign countries and U.S. territories.
