White Castle is expanding its breakfast menu to include the French Toast Slider. The brand is menuing slider-sized slices of cinnamon swirl French toast with a freshly cracked egg, American cheese and a choice of sausage or hickory-smoked bacon, according to a press release.
“As a culinary team, we believe innovation can start by looking at something people love and considering how to deliver it in a new way,” Chef Phillip Bach, director of product innovation at White Castle, said in the press release. “In this instance, we started with a slider sized version of French Toast and worked on re-imagining it as a complete breakfast Slider sandwich. After testing first with internal team members and then customers, we returned to the kitchen to refine the sandwich to ensure we were serving up a craveable Slider that people can’t get anywhere else.”
The brand also introduced Cheddar Cheese Rings to its menu available in three-, five- and 10-piece orders beginning at $2.99 plus tax.
“When the culinary team at White Castle brainstorms around new menu innovations, we enjoy looking at what makes us unique as a brand — one such menu item is definitely our Chicken Rings,” Bach added. “One day the idea of ring-shaped cheese came up, we knew we had to see if we could make it happen. After a year of development work and trial after trial of prototypes, we felt we finally had perfected a Cheese Ring that was worthy of the White Castle name. We are so excited to get this hot and tasty new item out to everyone.”
White Castle was founded in 1921 and operates more than 350 restaurants.
