Founded as a family-owned business in Oregon in 2008, Black Rock Coffee Bar, which has 100 locations, has hired Mark D. Davis as CEO. Davis will leverage his track record in developing strategic business plans and implementing profit-building initiatives to continue establishing the emerging brand as a segment leader.
“Black Rock is a massively popular brand with all the ingredients for success,” Davis said in a company press release. “There is a tremendous opportunity to further accelerate the company’s growth through the development and execution of consistent processes and systems that will shine a spotlight on the organization’s key differentiators, increase same-store sales, drive staff retention and establish industry-leading revenue margin based on systemwide alignment and collaboration.”
Prior to joining Black Rock Coffee Bar, Davis was a key player in achieving growth for multiple fast casual concepts, including Bagel Brands, Panera Bread and Tokyo Joe’s. In his role as CEO of Tokyo Joe’s, the brand more than doubled its national footprint under his leadership.
“We’re beyond excited to welcome Mark to our team, and we believe he will take the success we’ve already achieved to the next level,” Jeff Hernandez, co-founder and executive chairman of Black Rock Coffee Bar, said in the release. “I have no doubt that Mark is going to rocket Black Rock from an emerging leader to full-blown nationwide sensation status. He’s the true personification of our brand ethos: grit, growth, gratitude and grace; and we can’t wait to see how he catapults us to the country’s top coffee spot.”