Avid avocado fans can now apply for the job of Chief Avocado Officer at Shake Shack.
Shake Shack is launching an Avocado Bacon Burger, which calls for the hiring of a Chief Avocado Officer. Applications are available through LinkedIn and Instagram for the year-long position, which includes a stipend and other perks. Scooter’s Coffee is also looking to hire, in this case, a “dogfluencer.” The chain is also giving away free pup pops to celebrate National Dog Day, while Chipotle and Home Run Inn are promoting back-to-school time with freebies for teachers and students. And White Castle’s iconic sliders have achieved a new milestone.
Here’s a look at what’s happening on the restaurant marketing front.
Avocado lovers can land a C-level job
Shake Shack is searching for a Chief Avocado Officer, advertising on LinkedIn and Instagram for the coveted one-year position. Applicants must share three things that qualify them for the job and compose a love letter to an avocado using video, a poem, a song or another creative medium.
The lucky hire will be rewarded with Shack merch, free Shake Shack for a year, a $3,000 stipend, a meeting with one of the chain’s leaders to learn about avocado sourcing and a private Avocado Bacon menu tasting at a local unit. That menu includes an Avocado Bacon Burger and Avocado Bacon Chicken sandwich. Avid avocado fans better hurry; the deadline is Friday.
Back-to-school specials for teachers and kids
Nearly 94% of teachers pay for school supplies out of their own pocket, and Chipotle Mexican Grill wants to ease the burden. Fans are invited to nominate their favorite K-12 educators through Friday to give them a chance to score free school supplies. Starting Monday, Chipotle will randomly select over 350 winners to receive a “Classroom Kit” filled with notebooks, folders, pencil packs and pouches, erasers, pens, highlighters, sticky note pads and more. According to the National Center for Education Statistics, teachers could spend an average of $820 on supplies this school year, a 64% increase over pre-pandemic levels.
Meanwhile, Home Run Inn is treating to thousands of Chicago Public School students to free pizza on Monday, the first day of school in the city. Chicago Mayor Brandon Jonson will personally hand out the first batch of pizzas to students at one elementary school. After that, members of the Chicago Police Department and Chicago Fire Department will distribute 6,000 more pies to students in 25 schools on the South and West sides of the city.
But the Chicago-born pizza chain isn’t forgetting about the schools’ staff—employees at the receiving schools will get a personal invitation for free pizza at any Home Run location.
A search for the first ever “dogfluencer”
Scooter’s Coffee is going all out for four-legged guests on National Dog Day, Aug. 26. Dogs who come in with their owners can leave with a free dog-friendly Pumpkin Spice Pup Cup on that day. The first 15 canine customers at each of the chain’s 700 locations will also get a logoed bandana.
In honor of the day, humans can enter their fur babies in Scooter’s Coffee Dogfluencer contest. Entries must include a photo of the dog enjoying a Pumpkin Spice Pup Cup taken in a Scooter’s location on Aug. 26 and uploaded to that store’s social media feed. Details and directions are posted on the brand’s Facebook and Instagram pages.
Enough Sliders sold to circle Earth 57 times
This month, White Castle is marking its 29 billionth Slider sold since the first mini burger made its debut 102 years ago. That’s enough sliders to stretch more than 1.4 million miles or circle the Earth over 57 times. Although the story started with the Original Slider back in 1921, today the fast-food burger chain also offers a Cheese Slider and Jalapeno Cheese Slider.
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