SparkPlug, which incentivizes staff through a gamified system that rewards them for customer engagement, is partnering with Toast, a cloud-based, digital technology platform, to allow restaurants to motivate and reward frontline staff.
SparkPlug works with integration partners in its Toast Partner Ecosystem, a curated portfolio of over 200 partners who deliver specialized technology and services to help restaurant operators increase sales, engage guests and keep employees happy.
“We are thrilled to welcome SparkPlug to the Toast Partner Ecosystem, and delighted to offer our customers automated and personalized staff incentives through SparkPlug’s platform,” Keith Corbin, Toast senior director of business development, said in a company press release. “By partnering with SparkPlug, restaurants can now motivate and retain staff with customized incentives.”
Joy Hill restaurant in Denver experienced a 450% increase in Kimchi Pizza sales and a 128% surge in Gelato units sold within the initial month of implementing the first SparkPlug campaign, according to the release.
“In the face of the ongoing labor shortage, it is crucial for restaurants and food service operators to adopt inventive strategies to attract, sustain and retain outstanding employees,” Jake Levin, co-founder and COO of SparkPlug, said in the release. “We are excited to collaborate with Toast in equipping businesses with the necessary resources to inspire, engage and compensate their staff, which will aid them in overcoming the current labor challenges and retaining skilled workers long-term.”