White Castle has sold more than 29 billion sliders, including those sold it in its restaurants as well as its frozen retail line, according to a press release.
The brand launched in 1921. It reached its first billion sold in 1961.
“The thought of 29 billion can be difficult to grasp, but when you break it down, it all begins with one idea from a pioneer 102 years ago and one tasty little burger,” Jamie Richardson, vice president at White Castle, said in the press release. “Our recipe for success is treating every burger sold like it is someone’s first time experiencing White Castle. Whether you’re a first-time customer or a lifelong Craver, hot and tasty 100% beef steam grilled on a bed of onions served on a bun from our own bakeries is what you’re craving, and satisfying that craving is what White Castle has delivered 29 billion times over.”
So how do you visualize 29 billion White Castle sliders?
- Stacking them vertically on top of the other would reach 7.5 billion feet tall, or more than 260,000 Mt. Everests.
- Placing them end-to-end would stretch more than 1.4 million miles, or three round trips from Earth to the moon and back. They would also circle the Earth more than 57 times.
- Laid flat, the 29 billion Sliders would cover a land area equivalent to Washington, D.C.
- In terms of volume, the 29 billion sliders would fill nearly eight Empire State Buildings.
“Whether you’re enjoying a six-pack from the freezer aisle of your local grocer or a Crave Case with your friends at your local Castle, you can always count on great value and quality when you enjoy a White Castle Slider,” Richardson added. “That’s how we sold our first billion sliders, and that’s how we’ll get to 30 billion Sliders sold.”