Bobby’s Burgers by Bobby Flay is hitting the Colorado scene, thanks to a 10-unit deal with Rogers Restaurant Group, led by father-and-son duo Marc and Zach Rogers, who also own locations of the fast casual brands, Fuzzy’s Tacos and Newks Eatery.
“Bobby’s Burgers is officially coming to Colorado — this marks an exciting milestone for our brand as we venture into new areas like the city of Denver, known for its culinary vibrancy and food enthusiasts,” Bobby Flay said in a company press release. “We are confident that our diverse, hand-crafted menu made with only the highest quality ingredients will resonate with the tastes of Colorado’s food-loving communities. We can’t wait to welcome guests to our new locations.”
Marc Rogers said he was looking for the best burger concept to add to the company’s portfolio and easily settled on Bobby’s.
“I’ve always been inspired by Bobby Flay, so having the chance to offer our guests menu items he personally conceptualized and created is truly a one-of-a-kind opportunity,” he said in the release.
“Bringing the brand to Denver was a no-brainer. Its convenience and approachability guarantee an exceptional experience for our guests,” Zach Rogers said in the release. “From an operational perspective, the streamlined processes and flexible setup ensure efficiency in both front and back of house, allowing us to serve made-to-order food in mere minutes. As we identify the perfect first location, we’re thrilled to be the first to introduce Bobby’s Burgers by Bobby Flay to Denver.”
Bobby’s Burgers by Bobby Flay is developing traditional restaurant settings in urban and suburban neighborhoods, as well as plans for growing into non-traditional venues such as airports, military bases and casinos. Later this month, it will open at the Phoenix Sky Harbor International Airport in Terminal Four, the Eighth Concourse, which is occupied by Southwest Airlines, marking the seventh location for the brand. Additionally, in April of 2023, the first franchise agreement was announced in Chicago, which will be another market debut that showcases the streetside locations.
Salt Lake City, Dallas, Houston, Austin, Tampa, Orlando and South Florida are also on the chain’s radar.