Vegan QSR brand Odd Burger will be the title sponsor at VegTO Fest in Toronto, Ontario on Sept. 9-10, according to a press release.
The brand will debut its retail product line, which will offer five plant-based proteins including Odd Burger’s Crispy ChickUn Fillet, Beefy Smash Burger, allergen-friendly Chickpea Burger, Breakfast Sausage and ChickUn Pretenders.
“VegTO Fest has always been the most important event of the year for us,” James McInnes, CEO and co-founder of Odd Burger, said in the press release. “We are extremely grateful to be able to take a much larger role at the festival this year and we are excited to leverage the event to launch our highly anticipated retail line.”
The festival has operated for 38 years and is Ontario’s largest vegan event, with more than 30,000 individuals expected to attend this year. The brand will offer free samples and full-prepared burgers during the weekend event and will give consumers the option to purchase retail packages.
“We are very excited to partner with Odd Burger as our title sponsor at this year’s VegTo Fest,” Kimberly D’Oliveira, executive director at VegTO. “The festival brings together some of Canada’s leading vegan companies and provides an incredible platform to connect with thousands of customers.”