Craveworthy Brands, the parent company of Wing It On, The Budlong, Krafted Burger + Tap, Genghis Grill, BD’s Mongolian Grill and Flat Top Grill, has added former Taco Bell and YUM Brands CEO Greg Creed to its advisory board.
“Greg is someone I’ve followed and looked up to my entire career,” Gregg Majewski, CEO and founder of Craveworthy Brands, said in a company press release. “He is a titan in this industry with no shortage of opportunities in front of him. The fact that he chose to work with Craveworthy Brands as his first major project since running Yum! is such a massive win for us and speaks volumes about what we’re building. We couldn’t be more thrilled to welcome him as an invaluable member of the team.”
“Craveworthy Brands holds abundant potential for disruption in this industry,” Creed, who also founded Creed UnCo to guide client companies on culture, leadership, brand building and franchising, said in the release. “The leadership team’s belief in the power of culture and their commitment to empowerment gives me great confidence. I eagerly anticipate having a mentoring role and helping Craveworthy Brands exceed the goals it has set out to achieve.”
Craveworthy Brands is offering Class A Units priced at $2 per share to accredited investors.
