Craveworthy Brands, the parent company of Wing It On, The Budlong, Krafted Burger + Tap, Genghis Grill, BD’s Mongolian Grill and Flat Top Grill, has hired Jeremy Thiesen as chief growth and development officer and Kim DeCarolis as SVP of strategic growth.
Prior to joining Craveworthy Brands, Theisen was chief growth officer at FAT Brands and chief revenue officer of PathSpot. DeCarolis worked along Thisen at FAT Brands and PathSpot and will create and execute a franchise sales strategy to help grow the footprint of each of the Craveworthy Brands concepts in available territories.
“We are thrilled to welcome Jeremy to the Craveworthy Brands family,” Gregg Majewski, CEO and founder of Craveworthy Brands, said in a press release. “His expansive experience in both the restaurant and technology sectors will be instrumental in driving development strategies for our portfolio brands. Plus, Jeremy’s proven ability to ignite revenue streams combined with his passion for mentoring teams make him a perfect fit for our organization.”
Theisen said he was excited to work alongside Majewski and his team.
“With the perfect blend of menu innovation, operational excellence and a commitment to adopting the most efficient restaurant industry technologies, Craveworthy is uniquely positioned to build and inspire brand evolution,” Theisen said in the release. “We are providing exceptional value for franchisees, and I am eager to expand on the momentum already underway.”
Majewski said DeCarolis understands the motivations of franchise investors and has a unique ability to align their goals with the right restaurant investment.
“She’s joining Craveworthy Brands at an inflection point where her expertise will fuel remarkable growth for our concepts,” he said.
DeCarolis’ appointment highlights Craveworthy’s dedication to providing opportunities for women in leadership positions, Majewski said. Throughout the organization, women hold top roles in culinary, operations, finance, franchise development and marketing. The inclusion of these talented individuals further strengthens the company’s vision for success.
“What initially attracted me to Craveworthy was the talent of the leadership team and their networks,” DeCarolis said in the release. “However, what truly stood out to me was the company’s remarkable culture that values inclusivity and empowers individuals to contribute their unique perspectives. Combined with our brands’ competitive advantages in innovative concept development and remarkable growth potential, I am thrilled to join the Craveworthy team and play a part in its continued success.”