Yum Brands Inc. is deploying Treasure Data’s Customer Data Platform to drive more personalized digital interactions, as well as spur customer acquisition, growth and retention.
The Treasure Data Customer Data Cloud is designed to unify all first-, second- and third-party data, creating a single view of a customer across multiple brands. The data unification and enrichment are designed to help discover unknown audiences and will assist in achieving a centralized view of customer data across the Yum Brands concepts, according to a press release.
“This is the latest advancement in our strategy to drive toward enhanced digital experiences and deliver exceptional value to our customers, as the company remains focused on our vision to have 100% of sales powered by digital,” Cameron Davies, chief data officer, Yum Brands, said in the release. “Treasure Data’s state-of-the-art CDP solution brings unparalleled capabilities to unify, manage and activate customer data across our four brands and third-party platforms, empowering our ability to gain deep insights into customer behavior and preferences. This CDP solution will enhance both our understanding and engagement with Yum!’s customers, ultimately driving more personalized and unique interactions. We are excited to leverage our global scale to continue to make progress in the CDP space and unlock additional value while working with a company that shares our commitment to customer data safety, security and privacy.”
Yum Brands, based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the company’s concepts — KFC, Taco Bell, Pizza Hut and the Habit Burger Grill.