Initiative is Amplified on July 17th and July 31st, 2023, as 10% of All Food Sales Will Benefit Neighborhood Schools
Texas, Virginia and Northern California (RestaurantNews.com) The fireworks are over yet philanthropic efforts in local Applebee’s Neighborhood Grill + Bar neighborhoods under the eyes of Texas-based SSCP, just got started and will continue to benefit community schools all month long and beyond.
SSCP, which gratefully owns and operates 80 Applebee’s stretching coast to coast, from Northern California (13) to Virginia (12) with its largest presence in The Lone Star State of Texas (55) where it is headquartered, has started a month-long campaign named STUFF the BUS. The neighborhood-centric effort will assist students as they head back to school this year with necessary school supplies.
The initiative, now an annual event, has resulted in thousands of dollars in assistance and the brand has doubled down on its apex with 2 Dining to Donate events, one on July 17th and an encore on July 31st, where Applebee’s will donate 10% of all food sales from the entire days to its neighborhood’s educational institutions.
“Going back to school is exciting. It’s also expensive,” said Blake Roe, senior director of marketing for SSCP. “We are encouraging our valued team members, neighbors and guests to help us in making a difference in our neighborhoods with small donations that collectively make a big difference.”
Continued Roe: “These students are our future and we want to make it a bright one. We heard that teachers were spending money out of their own pockets to keep the educational journey on its proper track. We said, ‘not in our neighborhoods.’ Being a steward in our neighborhoods is a privilege, not a burden and we take the responsibility seriously. And when our teams and guests understand that, it makes what we do even more gratifying.”
SSCP’s Applebee’s Stuff the Bus School Supply Drive concludes on July 31, 2023.
Founded by entrepreneur and philanthropist Sunil Dharod, SSCP is a family-owned company which started out operating a single fast-food restaurant and has since expanded into a family of high-profile national restaurant brands and real estate holdings. The Dallas-based enterprise is an award-winning leader in the restaurant industry. Its current portfolio includes over 500 restaurants operating under five distinct concepts. SSCP is the franchisor of Cicis Pizza, Corner Bakery and Roy’s and a franchisee of Sonic and Applebee’s. The SSCP real estate practice focuses on retail, multifamily and raw land acquisitions through both portfolio and individual purchases. Sunil Dharod continues to lead the future of the company alongside his son, Chris Dharod, and his daughter, Puja Dharod who are both determined to continue the legacy started and continued by their father. SSCP’s primary objective is to strengthen the communities it invests in and provide second-to-none service through all its businesses. For more details, visit sscp.com or LinkedIn.
As one of the world’s largest casual dining brands, Applebee’s Neighborhood Grill + Bar serves as America’s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee’s makes it easy for family and friends to connect with one another, whether it’s in a dining room or in the comfort of a living room, Eatin’ Good in the Neighborhood™ is a familiar and affordable escape from the everyday. Applebee’s restaurants are owned and operated by entrepreneurs dedicated to more than serving great food, but also building up the communities that we call home. From raising money for local charities to hosting community fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®. Applebee’s franchise operations consisted of 1,673 Applebee’s restaurants in the United States, two U.S. territories and 11 countries outside the United States as of May 3, 2023. This number does not include two domestic Applebee’s ghost kitchens (small kitchens with no store-front presence, used to fill off-premise orders) and 12 Applebee’s international ghost kitchens. Applebee’s is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world’s largest full-service restaurant companies.
derekPR on behalf of SSCP