Subway will start slicing its deli meat in-stores, according to a press release.
The sandwich brand plans to use $6,000 slicers to slice its meat rather than use pre-packaged meat from its factories. Rotisserie chicken, cheese and steak will still come prepared, according to the report. Subway has invested $80 million in the slicers, which will be installed in 20,000 restaurants.
It’s a move that will put the brand in line with competitors like Jersey Mike’s and Jimmy John’s.
“Over the past two years, we overhauled our expansive pantry of ingredients and debuted a whole new way to Subway with chef-crafted signature sandwiches. These major changes led to rave reviews from our guests and record-breaking sales,” Trevor Haynes, President, North America at Subway, said in the press release. “This year’s changes are even bigger and more transformational. The addition of freshly sliced meats is the most impactful yet as it gives our guests a better sandwich — raising the bar even higher for the brand that defined fresh. We can’t wait for America to taste the difference and see how far we have come on our journey.”
To celebrate the move, the brand released four new subs.
Subway operates nearly 37,000 restaurants.
