Jack in the Box has expanded its relationship with InMoment to include InMoment Spotlight, AI analytics software, to gather guest insights from more than 500 million annual guests, according to a press release.
Spotlight capabilities will improve the clarity of guest feedback for both structured and unstructured data that includes social media, videos and audio files to elevate omnichannel guest experiences.
“The use of the InMoment AI solution will allow us to easily analyze feedback in all of its forms to receive more detailed and immediate insight from a wider variety of guest experiences,” Tony Darden, COO, Jack in the Box, said in the press release. “Our team is focused on using the additional insight to make business decisions without delay–having a faster time to guest improvement that will positively influence their experience with our brand leading to increased loyalty.”
“As the quick-serve restaurant industry evolves we’re working with businesses, like Jack in the Box, to leverage AI-driven technology that makes managing their business easier and more automated,” Mehul Nagrani, managing director North America, InMoment, said in the press release. “The ability to leverage advanced AI functionality, like Spotlight, allows companies to integrate signals in all of their forms, leading to a more holistic picture of the action that needs to be taken.”
The AI-driven technology will help Jack in the Box focus on three key areas:
- Enhance limited time offer (LTO) knowledge — A comprehensive tool that dives into feedback phrases and themes to help define a better LTO experience for future guests.
- Accelerate restaurant performance — The AI-driven capabilities facilitate comparison models across restaurants and time frames to identify high-performing drivers for individual restaurants.
- Automate monthly business views — A monthly view of the most important feedback insights for each restaurant rolls up to mid-level managers for immediate action.
Jack in the Box operates 2,180 restaurants across 21 states.
