Yum China has announced the expansion of several KFC China corporate social responsibility initiatives, including supporting the disadvantaged, preserving the environment and reducing food waste, according to a press release.
“Giving back to society is deeply embedded in our culture. We actively support causes that can have positive impact on the communities we serve,” Joey Wat, CEO of Yum China, said in the press release. “We aim to create an effective platform that inspires people to come together with a shared purpose and make a difference in our community.”
The initiatives were announced at the Yum China’s latest Public Welfare Awareness Event in Hangzhou.
As a joint effort between KFC China and the China Children and Teenagers’ Fund, the KFC Little Migratory Bird Fund will undergo significant enhancements, aiming to expand the fund’s support for underprivileged children who face challenges such as poverty and disabilities. KFC China also shared that it aims to provide financial assistance to 1,000 children and organize 200 caring and companionship activities by the end of 2024.
KFC China also launched a reusable serving basket made from KFC’s coffee grounds to promote climate action. The baskets will initially be rolled out at 1,500 KFC restaurants before being introduced at restaurants nationwide. In addition, KFC China is committed to introducing more carbon neutral products through forest planting initiatives in key areas to support environment protection and restoration.
KFC China plans to expand its food bank program as well, which distributes free surplus food from its stores. The program is set to be expanded to more than 700 stores in over 100 cities by the end of 2023. This reduces food waste and greenhouse gas emissions.
Finally, KFC China unveiled a new Angel Restaurant in Hangzhou. The Angel Restaurants initiative creates an inclusive workplace for people with special needs. KFC China will have 36 “Angel Restaurants” in 32 cities by the end of the year, which will employ more than 200 individuals with special needs. These restaurants are equipped with upgraded visual devices, and custom visual learning materials to enhance the work environment.
KFC China operates more than 9,000 stores across 1,800 cities.