Taco Bell is bringing back the 2000s fan favorite Volcano Menu with the help of the queen of heat, Paris Hilton, according to a press release.
The menu returns nationwide June 29.
Hilton and Taco Bell have set up a hotline for folks to get advice about what’s hot or not. After dialing into the Hot Line at 1-844-THTS-HOT, fans can engage with a selection of six pre-recorded messages while receiving offer for the Volcano Menu offers.
“Taco Bell’s Volcano Menu isn’t just iconic, it’s the epitome of hot,” Hilton said in the press release. “I am loving being a part of this Y2K revival with my very own Hot Line and hope fans will take my advice to liv más.”
“We’re always listening to our fans, and the extensive passion and needs of the Volcano fanbase could no longer go unmet” Taylor Montgomery, CMO, U.S., said in the press release. “Taco Bell is always looking to deliver on the ‘surprise’ factor for fans and build on our reputation of choosing authentic partnerships with those who are already mega-fans. So, to bring the heat for this major campaign, we called on none other than Paris Hilton. Always in-the-know of what’s hot, Paris will help bring back these beloved items of the 2000s that never go out of style.”
