Hart House, a plant-based fast casual brand founded by actor, entrepreneur and comedian Kevin Hart, opened this week across from the University of Southern California campus in downtown Los Angeles. Hot off the heels of its Hollywood opening last month at Sunset and Highland, the USC restaurant represents the fourth Los Angeles-area location to open in a year.
“I am very excited that we are opening our fourth Hart House at USC,” Hart said in a company press release. “College students are always looking for easy and delicious meals and Hart House satisfies both of those wants. College students are the next generation of leaders and thought starters and bringing them our delicious plant-based food feels like great synergy as we all try to do a bit better for ourselves now and look to improve the world for the next generations.”
Hart House enlisted Kai Williams of Studio 7 Design Group and Nicollete Santos to bring the signature Hart House design of fresh and vibrant colors to life, complete with the Hart Icon as an LED, neon-style design moment. The 1,310-square-foot restaurant also offers a 2,300-square-foot landscaped outdoor common area with 40 seats, lounge seating, a water feature, a fire pit and table games.
“Hart House USC represents the first of what is to be many future college locations,” Hart House CEO Andy Hooper said in the release. “As Hart House is Serving Up a New Era, we are thrilled to offer this community a new way to discover and enjoy plant-based food, while we simultaneously create a sustainable environment for our employees and challenge the status quo.”
Hart House is donating 10% of opening day proceeds to its community partner, LA Promise Fund, a nonprofit organization dedicated to preparing Los Angeles students for success in college, career, and life.
“We are honored to be the Community Spotlight Partner for Hart House USC,” LA Promise Fund CEO/President Veronica Melvin said in the release. “While we nourish students’ minds, Hart House feeds the appetite for tasty yet affordable food from a company constantly striving to build healthier and happier neighborhoods.”
Hart House USC is located at 3726 S. Figueroa St., on the first floor of the Tuscany Apartments.