Tropical Smoothie Cafe franchisee DYNE Hospitality Group opened its 100th location this week. The store is located at 322 Broadway St., in Little Rock.
“Having the capacity to open 100 locations in such a short time frame is a true testament to this group’s dedication of exemplifying our values in each new community they serve,” Charles Watson, CEO of Tropical Smoothie Cafe LLC, said in a company press release.
“From day one, our mission at DYNE Hospitality Group has always been to create opportunities and engage with the community around us,” Nick Crouch, co-CEO and co-founder of DYNE Hospitality Group, said in the release. “Reaching this momentous opening wouldn’t be possible without the continued support from Tropical Smoothie Cafe and we are endlessly thankful to be able to grow with such an iconic brand. I know everyone at DYNE has put in the necessary hard work and made sacrifices to bring this dream to life, and this is certainly an emotional achievement as we look toward our next milestone.”
In addition to the milestone location opening, the franchisee also recently received recognition from the Tropical Smoothie Cafe support center at its 2023 Inspire Better convention. DYNE was honored with the brand’s “Franchisee of the Year” and “Developer of the Year” awards that recognized its contributions to moving the brand forward, increasing AUVs, building top-notch facilities on prime real estate and maintaining exceptional operations with superior guest service and fantastic company culture, Watson said in the release.
Tropical Smoothie Cafe recently marked its 11th consecutive year of positive same-store sales growth and opened 158 franchised cafes in 2022. It has over 1,200 locations.
