KFC has teamed up with Pro Football Hall of Famer Deion “Prime Time” Sanders and his family. Through the partnership, Sanders and his family will promote the chicken brand’s latest menu innovations, including KFC’s chicken nuggets and more, according to a press release.
“KFC has been a lunch and dinnertime go-to for the Sanders family since I was a kid, and my kids loved this tradition as well,” Sanders said in the press release. “Game days, family and a bucket of Kentucky Fried Chicken have always brought us memorable moments, so this partnership is a real family affair. It’s Prime Time, baby!”
Sanders, a former professional football player, is now the head football coach at the University of Colorado Boulder.
To kick off the partnership, Sanders and his five children — Deiondra, Deion Jr., Shilo, Shedeur and Shelomi — appear all together for the first time ever in content where they roll up to a KFC drive-thru in true “Prime Time” fashion (in a signature, custom KFC-branded golf cart) to order their fried chicken favorites. Sanders’ mom, Connie Sanders, even makes an appearance in content where the family enjoys new KFC Chicken Nuggets.
“KFC is all about serving the joy of our finger lickin’ good food to all families. The Sanders family embodies that spirit of family connection, and all genuinely love Kentucky Fried Chicken, so this partnership is a touchdown,” Nick Chavez, CMO, KFC U.S., said in the press release. “As Coach Prime says, Kentucky Fried Chicken looks good, tastes good.”
KFC operates more than 28,000 KFC restaurants in more than 150 countries and territories around the world.