In an effort to grow its food truck and brick-and-mortar business, Cousins Maine Lobster has hired Angela Coppler as head of development. The 14-year veteran of The Wendy’s Company — where she spent most of her tenure leading strategic development, franchise development and recruitment in the U.S., Canada and abroad — made significant contributions that fueled brand growth and accelerated franchise engagement in remodels and new builds, according to a company press release. She went on to lead non-traditional development, expanding the brand’s footprint across non-traditional channels and launching dark kitchens, mobile food units and the Frosty brand concept.
“Angela brings an incredible skill set ranging from real estate to brand strategy, and financial acumen to talent development to our Cousins Maine Lobster system,” Jim Tselikis, who co-founded the company in 2012, with his cousin, Sabin Lomac, said in the release. “Her leadership and expertise are critical for us as we are focused on responsibly expanding the brand. We are thrilled to have her on board.”
Coppler said many things attracted her to Cousins Maine Lobster.
“The brand has an amazing, organic story,” she said in the release. “The business is family owned and operated from the corporate ownership through to the franchise system. CML is a true leader in the seafood industry, and offers a unique customer experience, making lobster an affordable luxury for all. Cousins Maine Lobster has a deep connection and commitment to the Maine lobster industry and sustainability. I see an incredible opportunity for the brand to expand into additional markets and grow in existing ones. I am excited to work with the CML team, franchisees and industry partners to develop and activate plans to realize these bold growth goals.”
Cousins Maine Lobster has seen sustained system growth since launching in April 2012. It has over 60 food trucks and restaurants across the U.S.