Thanx, a loyalty and guest engagement platform, has partnered with Olo Inc., a software-as-a-service platform for restaurants, to deliver Olo Connect to its customers. Olo Connect is an ecosystem of services including Order, Pay and Engage, which will work together with Thanx’s guest engagement platform and mobile and online ordering, according to a press release.
The goal of this partnership is to help restaurants increase direct orders while managing customer data. Thanx and Olo have worked together in the past, and shared customers have seen benefits such as 40% faster launch timelines and 10 times more loyalty sign ups along with 85% cart conversion.
“Thanx is thrilled to be Olo’s only platform certified gold Olo Connect loyalty partner. Over the past few years, Thanx and Olo have proven the value of our shared solution to our restaurant customers,” Zach Goldstein, CEO and founder of Thanx, said in the release. “Restaurants on Thanx and Olo see powerful results including better loyalty participation rates, higher ordering conversion, and a significant lift on digital revenue. The Connect partnership deepens our technology relationship with Olo which we believe will translate into direct benefits for our customers as well.”
“We appreciate our deep collaboration with Thanx as an inaugural member of the Olo Connect Partner Program. Within our growing ecosystem of integrated technology and service partners, Thanx demonstrates tremendous value for our shared customers,” Diego Panama, CRO at Olo, said in the release. “And, we’re just getting started. We look forward to what we’ll build together, as we spur digital transformation within the restaurant industry, innovating with our shared customers on their race to 100% digital.”