Wendy’s is piloting an underground autonomous robot system with the goal of delivering orders from the kitchen to parking spots in seconds, according to a press release.
The partnership is in conjunction with hyperlogistics company Pipedream.
“We know that serving orders quickly and accurately leads to increased customer satisfaction,” Deepak Ajmani, U.S. COO for The Wendy’s Company, said in the press release. “Pipedream’s Instant Pickup system has the potential to unlock greater mobile order speed of service and accuracy, enabling us to consistently deliver hot and fresh Wendy’s products to our fans.”
This is a first-of-its kind delivery system which will provide digital customers with a fast and convenient pick-up option without having to leave their cars and will increase efficiencies for crew members by streamlining digital order pick-up points. The technology uses autonomous robots to transport meals underground and deliver at the car-side Instant Pickup portal.
“At Wendy’s, we are consistently innovating to meet our customers however they choose to engage with us,” Matt Spessard, SVP and global chief technology officer, The Wendy’s Company, said in the press release. “As mobile ordering preferences increase, we’re thrilled to be the first quick service restaurant to partner with Pipedream, leveraging their unique delivery technology and system with the goal of reinventing digital pick-ups to bring more Wendy’s to more people as quickly and efficiently as possible.”
“We’re proud to partner with an iconic, innovative brand like Wendy’s to bring the future of mobile order pick-up to the quick service industry,” Garrett McCurrach, CEO, Pipedream, said in the press release. “By solving order handoff, the final leg of the digital experience, our Instant Pickup technology allows Wendy’s restaurant team members to focus on what matters: serving delicious, high-quality food and connecting with customers in this digital-first world.”
The new technology will be integrated into an undisclosed existing restaurant later this year.
Wendy’s operates approximately 7,000 restaurants worldwide.