El Pollo Loco has signed three development agreements covering territories in Northern Colorado, New Mexico and El Paso.
A deal with Mass Equities EPL LLC will result in 10 units over eight years with the first restaurants due by December 2024 for Larimer County and portions of Boulder, Broomfield and Weld Counties in northern Colorado. The second and third deals, signed by CB Pollo NM 1 and CB Pollo Tx 1, respectfully, includes nine units for New Mexico and seven in El Paso.
“El Pollo Loco’s corporate team has made it an easy decision to grow our franchise operations with them,” Mass Equities Founder and CEO Drew Sobel said in a company press release. “The brand’s growth over the past few years is evident and its unique offering supported by excellence in operations is a strategic fit for our portfolio of businesses. Fueled by the brand’s initial success in the Colorado market, we look forward to bringing the El Pollo Loco experience to northern parts of the state.”
El Pollo Loco is looking to increase its national footprint featuring its latest design offering options for dining rooms that open to a patio area and an enhanced digitized experience with self-ordering kiosks, mobile to-go and delivery pick-up areas and digital menu boards.
Since 1980, El Pollo Loco has opened and maintained 490 company-owned and franchised restaurants.
