Papa Johns has appointed Mark Shambura to chief marketing officer. Shambura will oversee brand and advertising; media and field activation; menu strategy and product innovation and the digital customer experience, including Papa Johns owned channels, loyalty program and aggregator partnerships, according to a press release.
“Mark joins our Papa Johns team with over two decades of marketing experience, including a decade with restaurants, where he’s delivered impactful marketing strategies with a digital-first, analytics-led approach,” Rob Lynch, president and CEO of Papa Johns, said in the press release. “Mark’s consumer-centric mindset will be critical as we continue to enhance every single touchpoint of the customer experience — from our digital channels to our menu to our brand — to drive engagement and growth.”
Shambura joins Papa Johns from MOD Pizza, where he served as chief marketing officer. Prior to MOD, he served as executive director of Marketing at Chipotle Mexican Grill.
“Papa Johns is the most exciting brand in the pizza category, with high brand recognition, an innovation track record and tremendous opportunity for growth in the U.S. and globally,” Shambura said in the press release. “By delivering on its iconic brand promise of Better Ingredients. Better Pizza, Papa Johns has consistently set itself apart with its premium positioning. In addition, I’m excited to join a team that emphasizes the importance of culture and lives its core values.”
Papa Johns operates more than 5,700 restaurants in approximately 50 countries and territories.
