Shake Shack is launching next year in Tel Aviv, thanks to a partnership with Harel Wizel, the CEO of Fox Group — a fashion and lifestyle retail group with more than 1,000 global stores —and Yarzin Sella Group, which owns and manages over 30 restaurant concepts and operates high-end corporate dining services in seven countries.
“From the very first moment Harel Wizel and Yarzin Sella Group approached us, we were blown away by their incredible passion for Shake Shack and their expertise in operating global brands,” Michael Kark, chief global licensing officer of Shake Shack, said in a company press release. “We have long admired the rich and diverse food culture of Israel, and we couldn’t be more excited to arrive in Tel Aviv and reach 15 Shacks across Israel by 2033.”
Shake Shack, whose mission is to “Stand For Something Good,” will collaborate with local purveyors and producers to create a one-of-a-kind Shack experience unique for the Israeli community. The menu will feature signature items including the ShackBurger, classic crinkle-cut fries, beer, wine and frozen custard ice cream, according to the release.
“We’re thrilled to bring the iconic Shake Shack experience to Israel and share our passion for high-quality ingredients, hospitality, and community,” Wizel said in the release. “We will secure access to the best locations all around the country, ensuring that we can bring the Shake Shack experience to as many people as possible. Together, we’re committed to creating a memorable Shake Shack experience for all our guests.”
Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to over 450 locations system-wide, including over 295 in 32 U.S. States and the District of Columbia, and more than 155 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.
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