Drive-thru restaurant chains Checkers & Rally’s have created a new “Rule the Drive-Thru” weekly game show. The show, which debuted April 3, surprises unsuspecting drive-thru guests with fry-filled activities and prizes, according to a press release.
Real guests spontaneously heading into the drive-thru lane can play an array of interactive, quirky activities, including Carpool Car-aoke, Fast Food Trivia, Load Your Ride (with life-sized fries), Paint with Ketchup & Mustard and many more.
“Our guests know the strong value proposition of all craveable items at Checkers & Rally’s, and now we can further add to that with the high entertainment value of our never-seen-before ‘Rule the Drive-Thru’ show in a really playful and energizing way,” Kelley O’Brien, social media director at Checkers Drive-In Restaurants Inc., said in the press release. “Once you jump into the driver’s seat and check out new episodes of our show each week exclusively on our social channels, you’ll never see any drive-thru the same, all for the better! And who knows what will happen when you next pull up to our window.”
Checkers & Rally’s operates 850 restaurants.
