Golden Chick has reopened its well-known Del Rio, Texas location after a complete remodel. The restaurant broke the brand’s records for highest single-day sales and highest first five days sales, according to a press release.
The Del Rio location’s interior and exterior remodel began in late 2022 and has several features to help streamline and improve customers’ ordering experiences. The restaurant now features an expanded three-lane drive-thru area with in-line order taking personnel to help maximize efficiency and responsiveness to customers, as well as enhanced third-party order-taking capabilities.
“Rick Isenhour is one of our longest-tenured franchisees and has always been a leader and inspiration for our brand,” Mark Parmerlee, president and chairman of Golden Chick, said in the press release. “He has continuously invested in his restaurant and his latest refresh has completely transformed it to respond to the new reality of how today’s customers are ordering, with a heavier reliance on drive-thru speed and throughput, and third-party sales. The brand-new Del Rio relaunch has been welcomed with open arms by the surrounding community. We are so proud of Rick and his entire crew, led by General Manager Oscar Hernandez.”
The reopening broke multiple all-time sales records for Golden Chick as a whole. Its reopening day and first five days set a new benchmark for the brand’s sales goals.
“To have such a warm welcome back to the Del Rio community is truly heartwarming,” Brian Loescher, Golden Chick’s president of golden franchise, said in the release. “We’ve been lucky enough to call this space home for almost 30 years, and with the new operations practices and technological advancements that Rick Isenhour has added, I’m hoping to stay right here for 30 more years and beyond.”
Golden Chick has more than 210 locations throughout Texas, Oklahoma, Florida, Louisiana and soon Nevada.
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