It’s no secret that sports bring big business to restaurants and bars. Customers gathering to watch a favorite team square up against a rival, planning an outing for the Big Game or meeting at happy hour to cheer on local underdogs are cornerstones for operators. They’re perfect for offering appetizer and drink specials, and because the game is on for several hours, they’re a great opportunity for operators to capitalize on diners lingering.
Some entertainment providers, however, only offer limited sports programming, which can mean operators are leaving a lot of money on the table. Thankfully, DIRECTV for Business has a year-round solution that not only provides the sports entertainment diners are seeking, but the support operators need to thrive.
From baseball to hockey, basketball to soccer and more—not to mention college sports’ seasons—DIRECTV offers all the sports programming restaurants need to keep diners satisfied all year long. With college sports and professional packages, as well as premium options including the NBA League Pass, MLS Season Pass, MLB Extra Innings and more, DIRECTV is a one-stop shop for restaurant and bar operators looking for quality, reliable sports programming.
Sports entertainment is perfect for pairing, too—operators can create unique promotions and specials that tie into different sports—grill favorites for baseball season, for instance—as well as party appetizers such as chicken wings, loaded waffle fries and other craveable sharables for any sport. As for drink specials, the sky’s the limit—and combined with sports programming, the opportunity for profit is huge.
With MLS Season Pass, operators get access to top major league soccer games, including local and out-of-market matches—regular season games as well as playoff and Leagues Cup matches are included.
Additionally, DIRECTV is now offering Apple TV+’s Friday Night Baseball for commercial establishments. Friday Night Baseball will feature two marquee games on Fridays over 25 weeks during the regular MLB season and will be available to its network of more than 300,000 restaurants, bars, hotels and more.
What’s more, operators can list their businesses in the DIRECTV Sports Bar Finder app to draw in even more traffic; patrons can find establishments that have the MLS Season Pass and trust they’ll never miss a game.
DIRECTV is proud to offer reliable, comprehensive services for restaurants and bars in an array of segments, and according to a national survey of subscribers, 89% of bar and restaurant operators who offer it say DIRECT is good, very good or excellent for offering high-quality entertainment.
Programming includes exclusive commercial access to MLS Season Pass, ESPN+ FOR BUSINESS, “Friday Night Baseball” from AppleTV+ and Major League Baseball – as well as hugely popular sports & entertainment options such as MLB® EXTRA INNINGS, NBA LEAGUE PASS, NHL CENTER ICE, local sports, news and over 80 music channels.
For businesses with more than 25 locations, the DIRECTV National Accounts Program provides not only exclusive sports coverage, but one-on-one customer support and one provider for all locations, making the process a breeze for operators.
Don’t miss out on sports programming and the incremental business it can bring in. Whether spring, summer, winter or fall, there’s a sports game out there for just about every customer. To learn more about DIRECTV sports packages, click here.
This post is sponsored by DIRECTV FOR BUSINESS℠