Burger King’s mantra “You Rule” has launched in Canada, according to a press release.
“Since lighting our very first flame grill, we’ve stayed true to one singular promise: at BK, you can have it your way. We’ll never stop serving up the Whopper our guests love, just the way they want it — and this new positioning is more than just an invitation to customize your food. It’s an encouragement to live your life, whatever and however that may be,” Matt Wright, general manager, Burger King Canada, said in the press release. “You Rule celebrates the little things we can control in life, and empowers our Guests to rule their day when visiting our restaurants.”
“You Rule” was developed in partnership with Burger King U.S. creative agency OKRP and is an amplification of the brand’s long time “Have it Your Way” slogan.
Burger King operates 18,700 locations in more than 18,700 countries and territories.