Krystal has released a new franchise website, krystalfranchising.com, to attract franchisees and continue the brand’s aggressive growth plans. The site was developed by Hot Dish, Franfocused and BrandFocused ad agency, according to a press release.
“Krystal has a goal of reaching 500 units in the next few years and our franchise partners play a vital role in this endeavor. We’re continually developing ways to better support our partners and to ensure our shared growth and success,” Casey Terrell, CMO for Krystal Restaurants LLC, said in the press release. “With its more than 90-year history, Krystal has stood the test of time and is a proven concept that offers partners a winning business model. In addition to our legacy that is backed by our unique and highly craveable menu, we offer partners flexible store designs that fit their markets and extensive support from onboarding to opening and beyond to help them achieve their goals.”
The franchise website comes on the heels of recent franchise deals that Krystal has inked with popular celebrities in music, media and sports, as well as a notable multi-unit deal with seasoned restaurant professional Argus Wiley and his Red Door Foods. The Wiley deal includes the purchase of 21 existing Krystal restaurants and a development deal for 15 new locations. Krystal also recently expanded internationally with the opening of their first Puerto Rico location.
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