On the heels of announcing its franchise launch last month, Balance Grille is entering Texas thanks to a five-store development deal for the Dallas area with HRH Operations 1 LLC, owned and operated by Roshan Ayub.
“I was immediately impressed with Balance Grille,” Ayub said in a company press release. “They are unlike any other brand in the quick service space. The brand’s commitment to fueling people with clean and delicious food, as well as its optimization of technology to create an efficient experience, make them stand out and I am excited to have the opportunity to be a part of it.”
With 15 years of experience in the franchising space, Ayub has owned and operated four Subway restaurants and eight Marcos Pizza locations and is developing 12 Marcos Pizza’s in a new market as an area representative.
The Texas deal is the first signed as part of Balance Grille’s national expansion efforts, led in partnership with brand accelerator and growth consultant, Pivotal Growth Partners. Balance’s targeted growth strategy is focused on partnering with an additional 14 exclusive operators in select markets across the U.S. in order to position the brand as the preeminent Asian fast casual concept nationwide, according to the release.
Focus for Balance in Texas, outside of Dallas, includes an additional 20 stores in markets such as Houston, San Antonio, Waco and College Station. The chain is also keeping things fresh and innovative in regard to its growth approach as well, allowing early investors a seat at the table, and the opportunity to participate in a corporate monetization event if a call option is triggered, according to Co-Founder Prakash Karamchandani.
“We are thrilled to be expanding into the Texas market for the first time,” he said in the release. “Dallas is a flourishing city and we are confident that Roshan is the perfect partner to help us lead the way in our expansion efforts in the area. We look forward to integrating into the community and sharing Balance Grill’s innovative approach to fresh, delicious Pan-Asian food in a tech-advanced environment.”
Balance Grille has four locations in Ohio and one in Colorado.
