Thanx teams with Personica to boost rewards management flexibility

Thanx, a loyalty and guest engagement platform, is partnering with marketing and analytics platform provider Personica to provide restaurant customers with greater flexibility in managing redemption of loyalty perks.

The partnership is the latest move to update the Thanx platform following the launch of an advanced self-service loyalty engine and non-discount reward capabilities.

Thanx restaurant partners will benefit from enhanced rewards management across an array of POS systems due to Personica’s integrations with POS systems such as NCR Aloha, Micros, POSitouch, Brink, Upserve and Squirrel, according to a press release.

Eureka! Restaurant Group, a California-based multi-unit scratch burger concept, is leveraging the partnership and technology integration.

“Eureka! is committed to creating a one-of-a-kind dining experience for our guests. For us, that means giving our most loyal guests an easy way to engage with our ‘Friends with Benefits’ loyalty program both on- and off-premise. The Thanx and Personica integration allows seamless redemptions for loyalty rewards for our in-store guests. This makes it effortless for our teams to deliver the elevated hospitality our guests expect,” Alexia Peters, Eureka! Restaurant Group’s VP of marketing, said in the release.