Michigan-based Halo Burger has teamed with Mott Community College to create a billboard design for the brand’s longest-standing billboard. A $1,000 scholarship will be award to the student’s whose design is chosen, according to a press release.
Students have been provided with branding guidelines but are encouraged to bring their own creative twist to the design. They can visit Halo Burger’s downtown location for a branding photoshoot or use vintage photos provided.
Halo Burger is celebrating its 100th year as a Flint, Michigan staple.
“We were brainstorming ideas to get more involved with the Flint community and we got the idea to do a billboard design scholarship with a local college,” Domenique Annoni, Halo Burger’s marketing manager, said in the press release. “When we found out MCC was also celebrating 100 years, we reached out to see if the design department would be interested in holding the contest. The idea behind the scholarship fund is to give back to our local community and get a fresh perspective from the younger generation. We were given a personal tour of the Visual Arts and Design Center and were astounded by the program. We understand how hard it can be to get your name out there as an emerging artist and look forward to showcasing the work.”
Halo Burger and Mott Community College will showcase the top contestants designs to their social media followers and will give followers the opportunity to be a part of the voting process.
Halo Burger was founded in 1923.
