Taco Bell has opened its latest Cantina concept in the heart of Los Angeles, according to a press release.
“We’re excited to be part of L.A. history with the continued expansion of our Cantina concept,” Mike Grams, Taco Bell president and global COO, said in the press release. “These flexible formats are bringing iconic Taco Bell experiences to our fans across America, made possible by strong partnerships with our franchisees and the best restaurant teams.”
The site, formerly a bookstore to the starts, includes: digital ordering; a movie screen and DJ ready speakers; merchandise; a footprint on a historic landmark and an improved team member experience.
“Taco Bell Cantinas continue to embody the spirit of the community, with our latest Hollywood location delivering an immersive, craveable brand experience to our Los Angeles guests,” Brian Cox, franchise owner of C&R Restaurant Group, said in the press release.
“We’re continuing to push the boundaries and innovate for communities hungry for elevated dining experiences from quick-service restaurants they love, and our new Hollywood Cantina is poised to be a guest favorite,” Mark Reed, owner of C&R Restaurant Group, said in the press release.
The Cantina is the first of its kind in L.A. and joins nearly 150 Taco Bell restaurants already operating across the county.