Roy Rogers Restaurants will open in Cleves, Ohio on Feb. 27. The opening is part of a 10-unit deal with One Holland Corporation, according to a press release.
“Roy Rogers Restaurants is built around the nostalgia and love for Roy Rogers. The history in Cincinnati and excitement from its residents makes Cleves a perfect fit,” Jim Plamondon, co-president of Roy Rogers Franchise Company, said in the press release. “After the brand was acquired from Marriott in 1990, the former Roy’s locations were converted to Hardee’s. Since then, we have revitalized the brand and experienced success as we continue to expand our footprint across the Northeast and East Coast. The return to Cincinnati certainly means a lot to our team at Roy Rogers.
“The respect of cowboy culture in Cleves perfectly aligns with our values at Roy Rogers and the way we manage our business. As a brand, we have prioritized loyalty, quality, family and community over the past 50-plus years. Gary Holland and his team share these values as well. We are excited to partner with them for this new location and the additional nine upcoming locations throughout the Greater Cincinnati area. We look forward to growing our roots here once again.”
Roy Rogers operates 24-company owned restaurants and 16 franchise restaurants.