Nothing Bundt Cakes plans to open more than 100 bakeries in 2023. / Photograph: Shutterstock.
Nothing Bundt Cakes is making a big push for growth with its newest addition to the leadership team. The specialty cake company on Thursday named Chris Tarrant chief development officer.
In the new role, he will oversee all aspects of strategic growth and development of the franchise system. This development comes as the company makes a big push to accelerate growth. In 2022, Nothing Bundt Cakes hit a milestone with 147 commitments sold to open new bakeries. The company expects to exceed this record with 200 new commitments in 2023, according to a statement.
Tarrant comes to the company from his role as senior vice president of retail store development and design at Starbucks, where he oversaw store development in the United States and Canada. In addition, Tarrant served on the leadership team that oversees the operations of Starbucks stores in the U.S.
Tarrant has also held positions with brands including McDonald’s and Panera Bread. Additionally, he has extensive real estate and development experience in the U.S and Canada.
“Nothing Bundt Cakes is growing exponentially, and Chris knows how to aggressively grow a brand in a purposeful way to bring our quality cakes to more guests nationwide,” said Nothing Bundt Cakes interim CEO Sarah Spiegel, in a statement. “Our franchisees opened over 50 bakeries last year and expect to open more than 100 in 2023, so Chris is joining the team at a pivotal point as Nothing Bundt Cakes continues down its path of intentional growth.”
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