Palmer Digital helps restaurants, retail stores lean into digital signage

Palmer Digital Group, a supplier and installer of kiosks, displays and drive-thru digital menu boards, has launched its QSRWD55 line of store displays to help restaurants and retail stores raise visibility and consumer interest, according to a press release.

The front-facing window display solution allows any PDG 55-inch display to be built into the structure, which can be customized to meet size, power and data requirements before installation. Color options include black, white and red.

“This a very cost-efficient way for a retailer on Main Street or an outdoor shopping center to promote sale items and upsell high-ticket items,” Chuck Lewis, VP at PDG, said in the release. “It is a very effective solution for informing shoppers about specific product lines and offers to start. Furthermore, it provides an easier and more affordable way for businesses to promote products or sales that last a week or two. That provides a quick ROI compared to the costs and labor of managing print content, considering the endless cycle of creating, printing and replacing posters.

“We think this product strikes a chord with our target audience as both an affordable point of entry to storefront advertising, and as a flexible platform to dynamically update advertising and media content,” Lewis concluded.