Wienerschnitzel has debuted a limited-time franchise incentive program dubbed “Hot Dogs for Profits.” The initiative is designed to attract qualified franchisees to help with the brand’s aggressive expansion plans in 2023, according to a press release.
Wienerschnitzel is looking to expand in the Midwest and in select Southern states. Last year marked the brand’s 12th consecutive year of same-store sales growth.
“With simple operations, low food costs and a unique menu that doesn’t compete in the burger, chicken, tacos or pizza segments, Wienerschnitzel has proven to be a profitable franchise investment that continues to lead the industry in helping entrepreneurs open successful restaurants,” Ted Milburn, director of franchise development for Wienerschnitzel, said in the press release. “The new Hot Dogs for Profits incentive program significantly lowers the cost of entry for prospective franchisees eager to turn hot dogs into financial gains.”
Offering discounted incentives for three-store agreements, the limited-time Hot Dogs for Profits program targets well-qualified candidates looking to exclusively expand the hot dog franchise into new markets. The three-store new market agreement incentives include a $64,000 development and franchisee fee for all three stores and reduced royalties that begin at 1% for the first year, then increase to 2%, 3%, 4% and 5% for year five and beyond. There is also a $20,000 direct local marketing spend from Galardi Group Inc. for the first store, and the inclusion of a $5,000 owner or general manager training fee for all three stores. For single-unit agreements in existing markets, incentives include discounted royalties for the first two years, a direct local marketing spend from Galardi Group Inc. and a $5,000 owner or general manager training fee.
In the past year, Wienerschnitzel has signed multi-unit franchise agreements in new markets, including: Arkansas; Boise, Idaho; Omaha, Nebraska and Texas’ Rio Grande Valley – all of which are slated to open their first stores in 2023.
“2023 is projected to be a banner year for Wienerschnitzel in terms of franchise growth and development, and we are beyond excited to usher in what is expected to be a history-making year for the brand,” J.R. Galardi, president and CEO of Galardi Group Inc, said in the release. “As we buckle up for a busy 2023, we are immensely proud of our advancements that continue to streamline our operations and profitability model for our dedicated franchisees.”
Wienerschnitzel operates nearly 350 franchised locations throughout 10 states.