Starbucks Coffee Company and DoorDash Inc. are expanding their partnership with delivery service launching in Northern California, Texas, Georgia, Florida and other select markets. Additional markets will launch over the next few months, with nationwide availability anticipated in all 50 states by March 2023.
The expansion follows positive feedback from a pilot in Atlanta, Houston and Sacramento and additional market expansion in Seattle, Portland and New York City last year, according to Brooke O’Berry, Starbucks senior vice president of digital experiences.
“As customer behaviors evolve, we continue to innovate the Starbucks Experience to connect with them through meaningful and valuable digital experiences,” O’Berry said in a company press release. “Our partnership with DoorDash allows us to provide our customers with another convenient way to enjoy Starbucks wherever they are. Delivery continues to represent a significant growth opportunity for Starbucks, and we’re excited to reach more customers by partnering with DoorDash, a company known for their best in-class service.”