Yampa hires former Jimmy John’s franchisee to lead franchise operations

Yampa Sandwich Co, a six-unit brand in Colorado, has hired Adam Herndon as director of franchise operations. He recently served as director of operations for Frios Gourmet Pops and previously owned a Jimmy John’s and oversaw operations at Fuzzy’s Tacos.

“As we continue to grow our presence in Colorado and throughout the region, we felt it was important to have a seasoned expert to lead us through our pivotal phase of franchise development,” Co-Founder Dave Pepin said in a company press release. “We are thrilled to have Adam on our team, as his impressive track record and accomplishments with brands such as Jimmy John’s, Fuzzy’s Taco Shops, and Frios Gourmet Pops speaks for itself. His many achievements are well known within the industry, and we couldn’t think of a better person to take the helm as our brand continues to evolve with franchising.”

Herdon’s focus will be growing the brand in Colorado as well as expanding it to Texas, Arizona, Utah, New Mexico and Wyoming.

“Our priority is to continue to make a major mark in Colorado,” he said in the release. “Yampa Sandwich Co. is a brand with tremendous potential for continued growth. It is a premium, gourmet brand rather than a value-driven concept. The premium, healthy ingredients and unique menu offerings resonate with customers who are willing to pay a price that reflects quality.”