Restaurant News Hubb
Advertisement
  • Home
  • News
  • Restaurants & Services
  • Contact us
No Result
View All Result
  • Home
  • News
  • Restaurants & Services
  • Contact us
No Result
View All Result
Restaurant News Hubb
No Result
View All Result
Home Restaurants & Services

Burger King taps a former Pepsico executive to head U.S. marketing

admin by admin
January 10, 2023
in Restaurants & Services


Burger King named Patrick O’Toole CMO for the U.S. and Canada. / Photograph: Shutterstock.

Patrick O’Toole will be given the task of turning Burger King’s marketing around.

The former Pepsico executive on Tuesday was named chief marketing officer for the fast-food burger chain in the U.S. and Canada. He takes over the position on Feb. 6.

He will be responsible for using marketing to grow traffic and sales and “amplify the fundamental advancements the brand is making to the guest experience.”

He comes to the company at the outset of a massive revitalization program. Burger King is investing $400 million in the effort, including an additional $120 million in its advertising fund. Burger King hopes the funding can help boost sales and profits for franchisees following years of underperformance.

“Pat joins us at a milestone moment for the brand,” Tom Curtis, president of Burger King North America, said in a statement. He said that O’Toole has “the right combination of perspective, experience and expertise to position BK for success in 2023 and beyond.”

O’Toole spent 14 years with Pepsico and most recently was CMO for its Mountain Dew brand. Before that, he held roles with GE and Black and Decker.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.





Source link

Tags: executive changemarketingNews
Previous Post

Huey Magoo’s Now Open In North Charleston, South Carolina

Next Post

Gjelina Opens in New York After a 7-Year Delay

Next Post

Gjelina Opens in New York After a 7-Year Delay

Recommended

Versatile, quality products make serving unique, exciting brunch options a breeze

February 17, 2023

Restaurant marketing is time-warping back to the future

February 21, 2023

Tock founder Nick Kokonas is leaving the company

November 17, 2022

Planning to open restaurants in Canada? Check your trademarks

December 1, 2022

Don't miss it

Restaurants & Services

Restaurants are employing more cooks, but fewer servers

May 27, 2023
News

Tim Hortons Launches New TimsBoost Energy Drink

May 27, 2023
Restaurants & Services

3 Steps to Level Up Your 2023 People Strategy

May 26, 2023
News

Korean fried chicken franchise makes Panama debut

May 26, 2023
News

How I Got a Table at Kwame Onwuachi’s Tatiana in NYC

May 26, 2023
restaurant-20

© Restaurant News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Restaurants & Services
  • Contact us

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Restaurants & Services
  • Contact us

© 2022 Restaurent News Hubb All rights reserved.