Juice It Up has inked six franchise agreements that will result in seven locations opening in Southern California by the end of 2023. It has over 30 locations in the pipeline, which will contribute to the brand’s goal of doubling its unit count to over 200 locations over the next five years.
“We have more than 70 Juice It Up locations in various markets throughout Southern California, and as new and growing communities continue to clamor for Juice It Up! products, we’re extremely encouraged by the number of new and passionate franchise partners who are excited about our growth prospects along with our simple and easy-to-execute business model,” Carlo Verdugo, VP of operations and business development, said in a company press release. “Even as our brand is beginning to expand in new regions that include all of California, and parts of Arizona and Texas, Southern California will always be where Juice It Up! began, and we are very proud to expand in our home market.”
Juice It Up kicked off its Southern California expansion in September with a store launch in Perris, owned and operated by franchisees Juan Garcia and Juan Carrera.
Founded in 1995 in California, Juice It Up has over 110 locations open or under development across California, New Mexico, Oregon, Arizona and Texas.
